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Keywords: Generation Y
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Journal Articles
Millennials and Generation Z: a generational cohort analysis of Indian consumers
Available to Purchase
Benchmarking: An International Journal (2021) 28 (7): 2157–2177.
Published: 04 February 2021
... the application of “shopping orientations” (shopping style inventory) within the framework of “Generational Cohort Theory” (GCA). Millennials Generation Y Generation Z E-Commerce Generational cohort Shopping style inventory India Asia © Emerald Publishing Limited 2021...
Journal Articles
Generation Y: Perspective, engagement, expectations, preferences and satisfactions from workplace; a study conducted in Indian context
Available to Purchase
Benchmarking: An International Journal (2019) 26 (5): 1378–1404.
Published: 20 February 2019
...Nidhi Arora; Vijay Dhole Purpose The purpose of this paper is to examine expectations of Generation Y (born between 1980 and 2000) entrants to Indian industry, in respect of their perspective, job experiences, considerations and initial employment expectations. Keeping in mind that organizations...
Journal Articles
Criticality of detailed staff turnover measurement
Available to Purchase
Benchmarking: An International Journal (2018) 25 (8): 2950–2967.
Published: 29 November 2018
... categories and characteristics examined included: age, gender, diversity, staff type and contractual status. Findings It was found that (wide) internal variations were masked between university departments and between different gender and age groups, with Generation Y presenting issues for future...
