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Keywords: Generation Y
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Journal Articles
Benchmarking: An International Journal (2021) 28 (7): 2157–2177.
Published: 04 February 2021
... the application of “shopping orientations” (shopping style inventory) within the framework of “Generational Cohort Theory” (GCA). Millennials Generation Y Generation Z E-Commerce Generational cohort Shopping style inventory India Asia © Emerald Publishing Limited 2021...
Journal Articles
Journal Articles
Benchmarking: An International Journal (2018) 25 (8): 2950–2967.
Published: 29 November 2018
... categories and characteristics examined included: age, gender, diversity, staff type and contractual status. Findings It was found that (wide) internal variations were masked between university departments and between different gender and age groups, with Generation Y presenting issues for future...

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