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Keywords: Generative artificial intelligence
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Journal Articles
Benchmarking consumer behaviour using the generative AI: a systematic review and theoretical critique
Available to Purchase
Benchmarking: An International Journal 1–27.
Published: 22 May 2026
...Subhadeep Ghosh; Ramakrishnan Raman Purpose The study is a systematic and critical analysis of the influence of generative artificial intelligence on consumer behaviour. It investigates the specific effects of purchase intention on the influence of psychological drivers, trust, cultural influences...
