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Keywords: Generic strategy
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Journal Articles
Benchmarking: An International Journal (2026) 33 (6): 1730–1779.
Published: 19 March 2025
... performance. Abdulkader Zairbani can be contacted at: azairba@gitam.in 13 08 2024 03 01 2025 16 02 2025 24 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Generic strategy Competitive strategy Cost leadership...
