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Keywords: Generics
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Journal Articles
Benchmarking: An International Journal (2009) 16 (6): 729–740.
Published: 23 October 2009
... to recent changes in the competitive environment, Porter's classical generic strategies framework gave ways to hybrid strategies in order to meet new strategic challenges dictate by innovative technologies and increasingly competitive environment (Campbell‐Hunt, 2000). Against this backdrop, the objective...
Journal Articles
Benchmarking: An International Journal (2002) 9 (1): 7–27.
Published: 01 March 2002
...Rodney McAdam; Michael Kelly Aims to carry out generic benchmarking within a group of SMEs involved in applying the business excellence model as part of TQM improvement initiatives. Examines how generic benchmarking enables business excellence to be developed in the organisations. A lot of existing...
