... Publishing Limited Licensed re-use rights only Green marketing Skepticism Bibliometric Citation Green advertising Green claims Notable management scholars such as Peter Drucker and Philip Kotler acknowledged the social impact of marketing as a part of a firm's responsibility (Drucker...

... perception Green claims Scepticism Price sensitivity Energy efficiency gap Barriers to energy efficient appliances Perceived product risks Inconvenience Societal norms Energy labels The sampling frame of the study was all households in Pune, a non-metropolitan city in the state of Maharashtra...