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Keywords: Grounded theory
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Journal Articles
Research on the impact of the application of artificial intelligence technology on the sustainable development of mobile e-commerce
Available to Purchase
Benchmarking: An International Journal (2024) 31 (9): 3349–3372.
Published: 25 September 2023
... in mobile e-commerce based on the grounded theory. This study provides valuable insights and inspiration for sustainable development in this field and lays the theoretical foundation and research reference for future studies. Design/methodology/approach Based on the grounded theory (GT), interview...
Journal Articles
Role and perspective of suppliers in brand co-creation: an exploratory study
Available to Purchase
Benchmarking: An International Journal (2023) 30 (7): 2330–2350.
Published: 07 June 2022
... up with some concepts and constructs related to these. Design/methodology/approach A qualitative approach has been used to identify supplier roles. Depth interviews were conducted on 15 selected suppliers from India already participated in brand co-creation. Grounded theory method was used...
Journal Articles
Restarting MSMEs and start-ups post COVID-19: a grounded theory approach to identify success factors to tackle changed business landscape
Available to Purchase
Benchmarking: An International Journal (2023) 30 (6): 1912–1941.
Published: 03 May 2022
... the important aspects that start-ups need to focus on, as they weather the COVID-19 pandemic storm. Design/methodology/approach Research uses constructivist grounded theory methodology to analyse data collected through in-depth semi-structured interviews with entrepreneurs and senior employees at start-ups...
