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Keywords: Integrative literature review
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Journal Articles
Benchmarking: An International Journal (2020) 27 (7): 2233–2259.
Published: 19 February 2019
... on celebrity endorsement would provide a research agenda for the area and also a taxonomy that could benefit the understanding of the core subjects and researchers. Using Torraco’s (2005) guide for conducting integrative literature reviews, we examine and evaluate the literature with the goal...
