Keywords: Investment attractiveness
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Journal Articles
Benchmarking: An International Journal (2011) 18 (5): 694–704.
Published: 30 August 2011
... costs, wages, depreciation, and miscellaneous costs) and net sales as an output. In order to rank the level of profitability, we offer to use the return on total assets. The two‐dimensional graphic comparison of investment attractiveness and efficiency will enable a strategic investor (SI) to select...

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