...Yog Mishra; Anurag Singh Purpose Loading the work on social capital theory, we have tried to check the influence of social currency (SC) on social media usage (SMU) and its subsequent impact on the brand experience (BE). The study attempted to ascertain the mediation of loyalty (LT) between the SC...

...Pankaj Tiwari Purpose The purpose of this study is to examine the effects of banking innovations (INNs) on customer experience (EXP), satisfaction (SAT) and loyalty (LOY). Design/methodology/approach The author evaluated the data using a structural equation method-artificial neural network...