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Keywords: MK‐service capability
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Journal Articles
Benchmarking: An International Journal (2012) 19 (2): 137–158.
Published: 06 April 2012
... establishes and raises levels of company learning and growth capabilities by using HR‐service capability, IT‐service capability, and MKservice capability, conjoint effects of these result in a favorable interaction relationship and thus can help achieve a higher level of customer‐related performance...

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