Keywords: Market attractiveness
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Benchmarking: An International Journal (2018) 25 (6): 1706–1728.
Published: 06 August 2018
... the level of competitiveness in a sector. Design/methodology/approach This study develops a tool based on literature classics and tested in the telecommunications industry to determine market segment competitiveness, market attractiveness and the relative ability of companies to generate profits...

or Create an Account

Close Modal
Close Modal