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Keywords: Market attractiveness
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Journal Articles
Benchmarking: An International Journal (2018) 25 (6): 1706–1728.
Published: 06 August 2018
... the level of competitiveness in a sector. Design/methodology/approach This study develops a tool based on literature classics and tested in the telecommunications industry to determine market segment competitiveness, market attractiveness and the relative ability of companies to generate profits...
