...Rohit Raj; Vimal Kumar Purpose This study aims to examine how organizational total quality management performance (OTQMP) in manufacturing organizations is affected by three primary marketing orientation (MO) indicators, namely customer orientation (CUO), competitor orientation (CO) and inter...

...Rodrigo Marques de Almeida Guerra; Maria Emilia Camargo Purpose The aim of this study is to investigate the mediating effect of learning orientation on the market orientation and business performance of industrial Small and Medium Enterprises (SMEs) in the metal-mechanic and wine sectors...

...Randy Kurniawan; Adler Haymans Manurung; Mohammad Hamsal; Wibowo Kosasih Purpose This study examines the collaborative impact of networking capability and balanced agile project management (APM) on firm performance through the mediating role of market orientation and business process agility...

...Gamal Abdualmajed Ali; Haim Hilman; Abdullahi Hassan Gorondutse Purpose This study aims to examine the joint effect of entrepreneurial orientation (EO), market orientation (MO), total quality management (TQM) and organisational performance in the Kingdom of Saudi Arabia’s (KSA's) small and medium...

...Julio Cesar Ferro De Guimarães; Eliana Andréa Severo; Domingos Fernandes Campos; Walid Abbas El-Aouar; Fabiana Lucena Bezerra de Azevedo Purpose The organizations need to use strategic drivers such as market orientation (MO) and knowledge management (KM) for the development of product and process...

...Wei-Shong Lin; Jing-Wen Hsu; Ming-Yih Yeh Purpose – The purpose of this paper is to help firms to create competitiveness by developing marketing capabilities. It analyzes how the component and architectural competences affect and enhance market orientation and firm performance. Design...