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Keywords: Marketing and sales
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Journal Articles
Benchmarking: An International Journal (2019) 26 (3): 734–752.
Published: 24 January 2019
...Manish Dave; Kanhaiya Singh; Arya Kumar; Sachin Kumar Purpose The purpose of this paper is to develop knowledge management constructs comprising of KM processes and KM practices through marketing and sales to derive competitive advantage (CA) in the cement industry. Design/methodology/approach...
