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Keywords: Marketing innovation
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Journal Articles
Innovation strategies and organisational performance: the moderating role of company size among small- and medium-sized companies
Available to Purchase
Benchmarking: An International Journal (2023) 30 (9): 2854–2868.
Published: 11 July 2022
... to be uncompetitive. This paper aims to answer two research questions: (1) Do innovation strategies, such as process, marketing and social innovation, affect the performance of small- and medium-sized enterprises (SMEs)? (2) Does company size moderate the relationship between social and marketing innovations...
