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Keywords: Media firms
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Journal Articles
Digital leadership and its impact on agility, innovation and resilience: a qualitative study of the UAE media industry
Available to Purchase
Benchmarking: An International Journal (2026) 33 (3): 717–735.
Published: 24 December 2024
... Following an interpretive case study approach and using a thematic data analysis technique, we conducted 20 in-depth interviews with digital leaders from five different media firms across the UAE. Findings The findings reveal that digital leaders are central to developing and executing digital...
