...Gunjan Malhotra; Mahesh Ramalingam Purpose This study addresses a gap in understanding consumer retention in omnichannel retailing. It explores the impact of omnichannel capabilities on consumer retention by examining the roles of consumer empowerment, cross-channel integration, retailer...

...Kala Mahadevan; Sujata Joshi Purpose The purpose of this paper is to review the extant research literature on omnichannel retailing and map the research trends in this field through a bibliometric analysis and network visualization exercise. Design/methodology/approach This paper employs...