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Keywords: Online marketplace
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Journal Articles
Benchmarking: An International Journal (2021) 28 (7): 2315–2342.
Published: 04 February 2021
... and newly established ventures to make available their offerings through online selling platforms with a view to improve the reach of their products. This study is an attempt to identify the experience of registered vendors with the online marketplaces. It aims to develop and validate a scale to measure...
