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Keywords: Perceived ease of use
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Journal Articles
Benchmarking: An International Journal (2025) 32 (5): 1720–1741.
Published: 10 May 2024
... and SMU as well as the moderation of perceived ease of use (PEU) in the SMU and BE relationship. Design/methodology/approach The data were collected from 384 respondents employing snowball sampling technique by administering a questionnaire on seven-point Likert scale. The respondents were the active...
Journal Articles
Benchmarking: An International Journal (2022) 29 (3): 1027–1045.
Published: 08 July 2021
... adoption is significantly driven by electric vehicle knowledge, perceived usefulness, perceived ease of use and perceived risk. Electric vehicle knowledge has emerged as the most powerful cognitive measure, which directly affects the adoption intention along with the measures of “TAM”. Additionally...
Journal Articles
Benchmarking: An International Journal (2018) 25 (2): 743–762.
Published: 05 March 2018
... the factors affecting mobile banking adoption among young Indian consumers. The study sample consists of 269 respondents aged between 23 and 30 years from India. Findings The findings of the study suggest that perceived usefulness (PU), perceived ease of use (PEU), perceived credibility (PC...
