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Keywords: Personalization
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Journal Articles
Benchmarking: An International Journal (2020) 27 (10): 2721–2757.
Published: 14 August 2020
... to Bollywood and Ollywood movies for A/B phase, and Ollywood movies for simulation phase. Practical implications The best-fitting RE facilitates the business to make personalized recommendations, long-term customer loyalty forecasting, predicting the company's future performance, introducing customers...
