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Keywords: Price sensitivity
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Journal Articles
Benchmarking: An International Journal (2019) 26 (5): 1565–1580.
Published: 19 February 2019
... are high (Weber and Chapman, 2005). Consumers seem to be unwilling to pay a high initial price for an EE product, even if it translates into lower energy bills in the longer run: H3. The intention to purchase EE appliance is negatively related to consumers’ price sensitivity. Consumers...
