Keywords: Product innovation
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Benchmarking for Quality Management & Technology (1994) 1 (1): 48–64.
Published: 01 April 1994
...Barbara B. Flynn As the size of the global competitive arena increases, manufacturers have been striving to find new means for achieving and sustaining a competitive advantage. Fast product innovation is a strategy which has gained popularity in recent years, particularly in Japan. Deals with two...

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