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Keywords: Purchase intent(PI)
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Journal Articles
Benchmarking: An International Journal (2025) 32 (10): 3901–3936.
Published: 15 November 2024
... usefulness leading to a positive intention among consumers according to the Information Adoption Theory (Horrich, 2024). Since each of these three theories have helped in predicting the purchase intent (PI) of consumers after reading eWOM messages as seen from extant literature, a combined influence can...
