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Keywords: Qualitative study
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Journal Articles
Benchmarking: An International Journal (2020) 27 (2): 708–731.
Published: 15 October 2019
... economy. India should optimally utilize its greatest wealth, its human potential, with the latent global demand in IT through building global IT brands. Originality/value The originality of the study lies in conducting a qualitative study on global branding of Indian IT organizations and also...
