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Keywords: Relationship marketing
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Journal Articles
Benchmarking: An International Journal (2009) 16 (3): 372–386.
Published: 29 May 2009
... and relationship marketing objectives of their establishment. Specifically, communication, feedback and customer support policies are examined in order to identify their contribution in creating or influencing advertising “effects”. Design/methodology/approach Data from a questionnaire‐based survey of 160...
