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Keywords: Relationship quality
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Journal Articles
Waqar Ahmed, Arsalan Najmi, Simonov Kusi-Sarpong, Sharfuddin Ahmed Khan, Asad Khushal, Joseph Quartey
Benchmarking: An International Journal (2021) 28 (6): 2023–2046.
Published: 15 January 2021
...–SEM) was deployed for analysis. Findings The results showed that service quality has a significant positive impact on customer orientation, customer satisfaction and relationship quality. On the other hand, customer orientation has been observed to positively impact customer satisfaction...
