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Journal Articles
Carlos Renato Trento, Timóteo Stüker, Giancarlo Medeiros Pereira, Miriam Borchardt, Cláudia V. Viegas
Benchmarking: An International Journal (2016) 23 (4): 754–767.
Published: 03 May 2016
... on the value added for the customer. Design/methodology/approach – A multi-case research investigated how manufacturers can increase their service revenues; how corporate reputation can be analyzed to enhance financial and market performance; how customer satisfaction and price acceptance are related...
