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Keywords: Rule extraction
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Journal Articles
Benchmarking: An International Journal (2022) 29 (2): 456–495.
Published: 01 June 2021
... the behavioral pattern of customers in the banking industry by proposing a hybrid data mining approach with rule extraction and service operation benchmarking. Design/methodology/approach The authors analyze customer data to identify the best customers using a modified recency, frequency and monetary (RFM...
