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Keywords: Services marketing
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Journal Articles
Benchmarking: An International Journal (2024) 31 (3): 707–730.
Published: 29 March 2023
... 01 2023 24 02 2023 05 03 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Servitisation Pricing models Services marketing Conjoint analysis Willingness to pay Reasons for failures of servitization and deservitization...
Journal Articles
Benchmarking: An International Journal (2009) 16 (3): 401–414.
Published: 29 May 2009
... ”, Journal of Services Marketing , Vol. 16 No. 4 , pp. 302 ‐ 21 . Narayan , B. , Rajendran , C. and Sai , L.P. (2008), “ Scales to measure and benchmark service quality in tourism industry. A second‐order factor approach ”, Benchmarking: An International Journal , Vol. 15...

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