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Keywords: Servitisation
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Journal Articles
Attribute-based choice model and willingness to pay for industrial services
Available to Purchase
Benchmarking: An International Journal (2024) 31 (3): 707–730.
Published: 29 March 2023
...V.T. Rakesh; Preetha Menon; Ramakrishnan Raman Purpose Pricing is widely acknowledged as a market entry challenge for servitising companies. The purpose of this research is to ascertain the attributes that contribute to willingness to pay (WTP) for industrial services and suggest incorporating...
