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Keywords: Simplicity
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Journal Articles
Accelerating sustainable consumption by putting “simplicity” and consumer neuroscience to work: a conceptual framework
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Benchmarking: An International Journal (2025) 32 (7): 2425–2439.
Published: 30 July 2024
... of significance. Design/methodology/approach The “Simplicity Principle” propagates that simpler explanations find place over complex ones. Also, the Dual System Theory focuses on the two systems, intuitive System 1 and cognitive System 2, used by the brain to process information. We spotted a research gap...
