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Keywords: Small- and medium-sized enterprises
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Journal Articles
Benchmarking: An International Journal (2016) 23 (1): 262–284.
Published: 01 February 2016
...Nick Leithold; Tino Woschke; Heiko Haase; Jan Kratzer Purpose – This study analyses new product development (NPD) processes of small- and medium-sized enterprises (SMEs). The purpose of this paper is to find successful innovation processes of SMEs on the one hand, and to reveal starting points...
