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Keywords: Societal norms
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Journal Articles
Benchmarking: An International Journal (2019) 26 (5): 1565–1580.
Published: 19 February 2019
... and paying the price to purchase them. Hence, the factors – scepticism towards label claims and perceived personal inconvenience – were found to have negative impact on consumers’ purchase intention. Societal norm was found to have a positive impact on consumers’ purchase intention. Interestingly, price...
