... that are better and more effective for putting MO strategic practices into practice. As a result, businesses achieve higher performance and engage in ongoing market competition. Originality/value By presenting empirical proof of the influence of MO indicators on OTQMP in manufacturing companies, this study...

... limitations/implications The model depends on inputs that are exogenously supplied by the organisation. The applicability of the outcome is dependent on them. However, on the other hand, it allows for the alignment of the outcomes with the strategic objective of the organisation. Practical implications...