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Keywords: Structural framework
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Journal Articles
Benchmarking: An International Journal (2018) 25 (9): 3592–3606.
Published: 29 November 2018
...Sushant Kumar; Shankar Purbey Purpose The purpose of this paper is to develop a structural framework for factors influencing the creation of negative electronic word of mouth (WOM) at online forums, review portals, social networking sites or any other internet-based platform. Consumers frequently...
