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Keywords: Subjective norm
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Journal Articles
Benchmarking: An International Journal (2019) 26 (5): 1565–1580.
Published: 19 February 2019
... though the subjective norm scale: H4. There is a positive relationship between societal norms and purchase intentions. The barriers to investing in energy efficient appliances were analysed through the lens of behavioural economics and insufficient information, limited attention...
