... that collectively functional motivation, hedonic motivation, cognitive motivation, social motivation, behavioural control and subjective norm explained substantial variance in measuring customers attitude to accept drone-based dine-in services. Therefore, innovativeness and attitude have explained considerable...

...Rambabu Lavuri; Ratri Parida; Sonia Singh Purpose This research study uses the theory of planned behavior to investigate the factors such as environmental concern, perceived control behavior and subjective norms that foster green purchasing intention in the developing market, with the moderating...