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Keywords: Sustainable purchase intention
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Journal Articles
Do corporate social responsibility drive sustainable purchase intention? An empirical study in emerging economy
Available to Purchase
Benchmarking: An International Journal (2025) 32 (3): 1141–1172.
Published: 12 March 2024
... to increasing consumers' purchase intentions. There are many studies related to sustainable purchase intention (SPI) as well as CSR awareness (pCSR) in the world but there is no consistency in research results regarding the level of influence of research variables, the reasons being that the different...
