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Keywords: Total interpretive structural model
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Journal Articles
Benchmarking: An International Journal (2017) 24 (3): 666–693.
Published: 03 April 2017
... is to explore the factors leading to branding of management education in India. It proposes two frameworks using Total Interpretive Structural Model (TISM) for public and private sector management colleges. For this purpose, variables are extracted using systematic literature review, which play a crucial role...

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