... Business Model (BM) A business model defines how a firm creates, delivers, and captures value. It includes key components such as value proposition, value creation and delivery, and value capture (Teece, 2010) Focuses on value creation, delivery, and capture within traditional business logic Business...

...Marko Kohtamäki and Petri Helo; Pekka Töytäri Purpose – The purpose of this paper is to investigate the managerial practices to assess value creation and value capture potential in longitudinal buyer-seller relationships, and proposes a framework for evaluating such potential for maximizing sales...