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Keywords: Value capture
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Journal Articles
Journal Articles
Benchmarking: An International Journal (2015) 22 (2): 254–274.
Published: 02 March 2015
...Marko Kohtamäki and Petri Helo; Pekka Töytäri Purpose – The purpose of this paper is to investigate the managerial practices to assess value creation and value capture potential in longitudinal buyer-seller relationships, and proposes a framework for evaluating such potential for maximizing sales...

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