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Keywords: Word-of-mouth
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Journal Articles
Benchmarking: An International Journal (2020) 27 (1): 406–429.
Published: 25 October 2019
...Sridhar Manohar; Amit Mittal; Sanjiv Marwah Purpose The purpose of this paper is to establish the link between three constructs, namely, service innovation, corporate reputation (CR), and word-of-mouth (hereinafter WOM). Primarily, the aim is to understand whether innovation in a service firm...
