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Purpose
This study seeks to show how higher education institutions can plan regional strategies to increase their external impact on the environment.
Design/methodology/approach
The balanced scorecard approach is used to provide a general framework to communicate the strategy.
Findings
The approach is useful in accomplishing the strategic themes and objectives.
Practical implications
The study presents an example of how higher educational institutions are able to plan their joint regional strategy.
Originality/value
This study contributes to the knowledge and practice of strategic planning in the network of educational institutions. The findings of this study are useful to administrators of educational institutions aiming to plan a regional strategy and improve the external impact of institutions.
© Emerald Group Publishing Limited
2006
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