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Keywords: Behavior
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Journal Articles
Journal:
Baltic Journal of Management
Baltic Journal of Management (2023) 18 (2): 262–281.
Published: 24 January 2023
..., the study extends the generalizability of TAM to the context of crowdfunding and with respect to financial contribution behavior. Second, it shows that backers' perceptions of platform usefulness and ease-of-use are important antecedents of crowdfunding contribution behavior, and that the former exerts...
