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Keywords: Brand trust
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Journal Articles
Journal:
Baltic Journal of Management
Baltic Journal of Management (2023) 18 (4): 474–492.
Published: 11 July 2023
... This study confirmed that packaging-free practices positively influence brand image, brand trust, satisfaction and customer loyalty. The expected positive impacts of brand image and satisfaction on customer loyalty were also confirmed. However, the expected impact of brand trust on customer loyalty...
