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Journal Articles
The effects of creator credibility and backer endorsement in donation crowdfunding campaigns success
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Journal:
Baltic Journal of Management
Baltic Journal of Management (2020) 15 (2): 215–235.
Published: 11 December 2019
...Farasat Ali Shah Bukhari; Sardar Muhammad Usman; Muhammad Usman; Khalid Hussain Purpose The purpose of this paper is to investigate the effects of creator credibility and backer endorsement on the levels of donation to crowdfunding campaigns in a focal muslim community and to determine the success...
