... consequences and strategic orientation. Also, too much customer orientation may lead the firm away from its ability to innovate, leaving the company behind its competitors in the longer term. The interaction between customer and technology orientation gave no effect. Export orientation or export...

...Tõnu Roolaht Purpose The purpose is to show the interconnections between the management style of an internationally expanding company and the pattern of its network connections, while incorporating the company size and corporate traditions as secondary determinants. Design/methodology/approach...