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Keywords: Competition type
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Journal Articles
How FIEs may sustain competitive advantage in China: Adapting marketing strategy by the use of Guanxi
Available to Purchase
Journal:
Baltic Journal of Management
Baltic Journal of Management (2013) 9 (1): 22–46.
Published: 20 December 2013
...). Dobni and Luffman (2000) indicate that MO may afford an explanation for strategy and the strategy-performance relationship. Competitive advantage Strategic orientation Entry mode Competition type Marketing capability Marketing capability (MC) has been proven to be a source...
