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Keywords: Consumer attitudes
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Journal Articles
An investigation of the impact of sustainability drivers and transformative mediators on green buying behavior in the US and Brazil
Available to Purchase
Journal:
Baltic Journal of Management
Baltic Journal of Management (2023) 18 (4): 428–449.
Published: 05 July 2023
... in the model. Affordable prices and social influences are stronger in Brazil. Practical implications Organizations must educate consumers on relevant socio-ecological issues and communicate the positive aspects of their sustainable offerings as a proactive way to change consumers' attitude toward...
