... ; United Nations, 2015). Over time, sustainability has been labelled under prosocial, ethical, green, socially and environmentally responsible strategies (Luchs et al., 2010 ; White et al., 2019). Literature review Consumer behaviour Sustainable product branding Strategy...

... and age identity on consumer purchasing behavior which is not addressed in literature before. By evaluating the role of nostalgia and age identity, the study offers a deeper understanding of consumer behavior in nostalgia contexts. Moreover, unlike in most previous studies on nostalgia and age identity...

... consumers perceive and respond differently to different CSR activities. We also base this study on these two theories. Consumer behaviour Consumer research Corporate social responsibility Business policy Corporate social responsibility (CSR) is something no sane chairman would be without...

... Customer Satisfaction Survey, which contains information about 1,000 private customers. LOGIT method was used for testing the hypothesis. © Emerald Group Publishing Limited 2009 Customer loyalty Customer relations Market segmentation Consumer behaviour Telecommunications Estonia...

..., courteous salespeople, and the speed of service provided (Dabholkar et al., 1996 ; Siu and Cheung, 2001). Shopping Consumer behaviour Canada Estonia Retail shopping behaviour has been one of the major tenets of the retail marketing literature (see special issue of the Journal...