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Keywords: Consumer research
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Journal Articles
Corporate social responsibility and consumers' response: the missing linkage
Available to Purchase
Journal:
Baltic Journal of Management
Baltic Journal of Management (2009) 4 (3): 269–287.
Published: 11 September 2009
... consumers perceive and respond differently to different CSR activities. We also base this study on these two theories. Consumer behaviour Consumer research Corporate social responsibility Business policy Corporate social responsibility (CSR) is something no sane chairman would be without...
