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Keywords: Corporate rebranding
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Journal Articles
Baltic Journal of Management (2015) 10 (2): 222–242.
Published: 07 April 2015
... – The study combines objective and subjective ontological approaches to organisational development and change processes. The narrative data of corporate rebranding among small B2B companies were gathered through a multiple case study and analysed in relation to flow of time. The illustrations of teleology...

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